Yesterday news what that NBC Universal won’t renew Apple contract that expires the next december, so the blogosphere sparked it inmediately, today morning news is that because of non renewing contract between Apple and NBC Universal, Apple is dropping inmediately all tv show…

You know what? I like the way Apple handled the situation, NBC does not have the enough marketshare to tumble Apple in the internet video arena and the Hulu website that they are readying to competes with Itunes is just for viewing not downloading….

The future tells it all… See Sony Connect and see Urge, those services backed for companies with experience in online business.

So long NBC, you just screwed yourself.

Check how is handle the matter: http://www.apple.com/pr/library/2007/08/31itunes.html

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