With the recently price drop of the iphone Apple dealed with to situation: bother its new clients, those who jumped from mobile operators to have the iphone or satisfy an angry costumer base ready to fight feeling betrayed…

Steve used his cards majestically giving every iphone owner an US$100 credit to spend it in the apple store. This was the easier way to solve 2 problem and keep the users happier.

Industry should acts this fast when you have a DOA computer or a printer that did not arrived with all the accesories to make it works or maybe when a Windows worm is spreading all over the net. Service must always be the reason of doing business, money will come from satisfied clients and (we) mac users tend to be 100% loyals.

Good move Steve, good move.