Guerrilla Marketing: How to make Windows users switch to Apple with Mac OS X Lite
Mac OS X Lite is a new version with limited functions and with a 30 days use period created to be given away to any pc user that buy an ipod or any ipod related stuff at Best Buys, Target or Circuit City. The idea is give users the possibility of test drive the new Mac OS X Leopard in its own machine (PC) parallel to Windows.
This is a Guerrilla marketing that will put OS X in front of millions of pc users that want to try the system, but consider the cost of the mac too expensive, the user will feel how smooth Leopard works compare to Windows and test drive any feature for a limited time (30 days), after the set date the system will be useless, in theory it may works without any problem, I have seen OS X running in intel PCs (PC Hardware) and it runs perfectly, even Final Cut Pro and Photoshop CS3, so Apple has the chance here.
Giving away a test version of Leopard will put Apple in the face of Millions new users and the possibility that some of them jump to the Mac bandwagon are bigger than Apple can achieve without promoting OS X the way it deserves.
There will be some hardware problems, nothing new to Windows users, but Apple can streamlined the installation process and create generic drivers to specific devices, Apple can, you know.
This is my humble idea, could be incorrect but it’s possible.
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whataboutmac.com




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