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Business Guerrilla: Eating others’ Caramels

Researching for two differents posts I’ve found that there are just two or three differents MP3 players that can read unDRMed AAC files from Itunes, but why not bring universal support for other devices, what will Apple loose while gaining more marketshare in the living room?

This is the idea:

An universal version of itunes that can be used to transfer music to other devices, plain and simple mp3 via usb. Imagine the posibilities, almost all users will drop the applications they use for syncing their devices and become Itunes’s users and in the half time maybe a mac user when they taste the usability of this mp3 jukebox.

It may sounds risky, but this is business and taking marketshare from competitors is the reality of those that keep fighting innovating and adding new features to stay afloat.

Let see if Windows Media Player can survive…. or maybe it won’t play for sure anymore.

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whataboutmac.com














   



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