Imagine the Radiohead strategy of provides their music and let the consumer set the price, applied to the software industry, for example, Adobe.

Adobe create the most widely used graphic applications available on the market, imagine a special offer from Adobe that let you use their softwares for a period of time with the commitment from you that you will buy it before the end of the expiration date. It would revolutionate the relationship between Adobe and its users, this plan would allow the users to take as much as they want and just pay for the applications they need and use, giving you freedom and being legal. But the industry only wants to SELL and of course this is the most important part of the business, but sometimes to help your customers will help you in the end, loyal customers always spend their money where their mouth is.

Radiohead is setting here a movement that can only be compared only to linux, and can be translated to any other kind of business, from softwares to services, giving the end user the posibility of evaluate their job and pay as much as they think it worth.

The industry should takes cue from Radiohead, they rock…

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whataboutmac.com