People from Universal Music are preparing new attacks to the bigger online music store, Itunes, they are readying an online music store with DRM-Free tracks, but the issue here is that those DRM-Free tracks won’t be available on itunes, they will be bringing their music catalog to poor services like Real Network’s Rhapsody, Amazon, Best Buy, Google and Walmart, letting out Itunes.

With this move Universal thinks that they can better manage its music catalog, but the Music industry has showed us that they can’t innovate, ripping artists and hunting universities students is what they have done in years, there is nothing new in music and if you don’t bring nothing up to what consumers want and keep the prices so higher that is better download them from bitTorrent, you are done, change business because this is not yours.

But I still believe in what Apple really needs to do is create a content subsidiary and sign a lot of bands, from Rappers to Classic artists, everybody will like the idea to be pitch in Itunes, Universal is an old dinosaur (Record Labels are dying, ask it to Radiohead) and will be difficult for them to resurrect it, Apple is in good shape and position to compete mano a mano (hand to hand) with Universal in the whatever scene they consider and Apple should leverage this advantage, say goodbye to Universal, create the Subsidiary and promote it as Apple knows best and with the popularity of the ipod, the iphone and some tweaks to AppleTV, Apple won’t be missing Universal, shame on Universal with sales declining every year and cutting Itunes income flow they will be doom soon.

Related post: Does Apple need a content subsidiary?

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