Itunes has dominated the music space for a long time based on innovation, easy to use and its natural symbiosis with the ipod, dozens of well features players have come and gone and itunes still prevail, but recently those that have standed the itunes power (marketshare and mindshare) and survived are refining its features plus new offering of online music players that are appearing every week, now is ezmo, a flash based online music player that promises to let you upload your music, listen it everywhere and share it with others.

While Ezmo doesn’t represent a real threat to Apple’s itunes right now, Apple should take this kind of sites seriously if they get legit, there are rumors online about Napster abandoning its suscription based business model and return to its roots, offering free online music listening like Ezmo.com.

Imagine buying a new ipod touch or iphone with not music inside, you can login into Ezmo.com and listen your music on your own iphone/ipod touch.

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whataboutmac.com