Updating my collection of Apple’s ads I stopped for a moment to watch some of them: think different, imacs, those “I am a mac/pc”, but what really catched my attentions were the ipod+itunes. In those ads Apple appealed to a broader audience developing sensitive colors and music, mixing form with movement and providing a delicious 30 second ad for everybody.

Notice that in the itunes+ipod ads Apple never uses a computer, and that is the main idea behind the ipod, not to be attatched to anything, flows, walks away and bring excitement and joy to the end user, those sillhouetes moving and jumping in a juvenil way give Apple a demographic advantage, young people place themself in those ads.

Itunes+ipod can provide the most interesting and delightfull user experience on the market right now, but the real power power behind the success in itunes+ipod is really the smart marketing that has translated this experience to a tv spot that makes you jump when you see it, simple, clear and vivid, itunes+ipod ads are Apple most succesful ads, because they reached its targets.

Let’s dream for some kind of itunes+ipod style ads for Leopard, maybe Apple surprises me.

PS: I am uploading all the Apple ads (900~ mb) to whataboutmac account in Youtube, you can watch some of them at: http://youtube.com/whataboutmac.

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whataboutmac.com