Microsoft announced that is launching a Wisin & Yander Zune based, wow, for much of you Wisin & Yandel means nothing, but for the whole Latin American they are the Number One Reggaeton singers, selling millions of copies of their cds. The strategy is very smart, Latin America IS and HAS been a potential market waiting to explode, Microsoft knows it and is serving the Latinos what they want, reggaeton and at the same time pushing Zune, Latinos will value more that Microsoft has taken them into consideration with a Latino Zune than the possible advantages or dissadvantages zune may has.

I have wrote more than 5 posts about theme based ipod that will help Apple reaches an even broader audience, wrote and about the Latinos market and how Apple has forgotten completely and again I think that if Apple wants to continues its grow it will have to start sharing and making friends elsewhere, and the Latinos represent a big force in the United States and are always buying things that let them remember their culture and families outside USA.

Apple has been sleeping about the Latinos market, Microsoft started first, you could say that Zune is not competition to the ipod, I am with you, but at least they are selling what a big part of the Latinos community wants, Connection.

Related post:
Where is the Latinos Iphone

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