The popularity of itunes+ipod has transformed Apple from a tiny Computer maker that was working its ass off for a success to the most important computer company in the world, and that transformation has brought some free enemies, those that in a time were friends and willing to help now are preparing a contra attack to tumble down what took Apple years to make, itunes music store.

First was Apple Records that prohibited Apple Computers to enter in the music business, suit here and suit there, everything is now resolved and couldn’t be better, even the Beatles albums are rumoured to be in Itunes someday…

Then NBC Universal and Universal Music were reluctant to negotiate a new contract with Apple, because they want more control of their music and content, this December the content from NBC, Bravo and others NBC Universal properties will be gone from itunes.

Now is Warner Music, that has been telling the media that they will pursuit a better pricing scheme in itunes, now says that won’t renew Apple itunes contract yearly, and will only negotiate its contract in a monthly basis.

So is really more important for Apple to secure content for itunes, the success of this online store depends on new and more interesting content, but from where will Apple get it if all the major records and content producers are dropping like flies? I see two faster approaches:

1- Create a content subsidiary.
Read: Does Apple need a content subsidiary?

2- Buy Sony.
Read this Excellent article from Macdailynews here

Both will provide Apple with enormous content and Sony will put some pressure to the other record labels and content providers. Apple now has the power to create its own content and compete with better results, it is easier for Apple to sign new artists and the music industry is provoking one of the two possibilities for Apple, they want to taste Apple strength.

This war is to kill itunes so Apple should shot first and put out of business those companies that hasn’t done anything for the music, the singers and the customers, this war will consumes somebody and I bet that the one that will fall won’t be Apple.

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Whataboutmac.com