I am still looking for the Secrets in Leopard… when expectation sells

Leopard has been a hit, extraordinary the man-hour put in this release, Apple really deserves all the credits for a polished, shiny and excellent Operating System. A lot of people recognize how good is this system compared to Vista and other OS around, it has been a long journey, now the beast is among us and we are crazy about the installation, the Finder interface, the Spaces, Time Machine and so on…, but once again I have to come down to earth and while looking inside the System I couldn’t find the Extreme Secret Features Steve was hiding off from Microsoft, while Vista is far and very far and away in usability and system responses, Microsoft can tries to catch up in the next Service Pack, it is delayed, maybe Microsoft is rethinking everything again…
Steve is a marketing Genius, he knows how and when to sell something and I don’t know why Steve and company hasn’t tried to let everybody know about how good is this system compared to what we all know. The strategy of tell people about those ultra secret features was to create expectation and put some pressure to the competition, a confirmation of the success of the strategy is that Apple sold 2 million copies of Leopard the first weekend, that is something to take note about, because Apple has grown to a level where nobody really expected.
Take the iphone, I have never in my whole life thought that I would see hundreds of PC users using/wearing something from Apple, the ipod and now the iphone have legitimated what we (mac users) have been telling them for years, Macs worth every penny spent, thanks God they realized it now that Apple is still in business. I have been buying 5-7 macs a year for friends or my Design Class students, but now my students are buying their mac directly from Apple, what it means is that more and more people knows what macs are and where to get them.
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Whataboutmac.com


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