We all know the innovator in Apple, they can transform pure simplicity into marvel, why not apply this expertise to the TV. The Television as we know it hasn’t changed in years, we have HDTV, LC TV, Plasma TV, but the concept it is the same, UP/DOWN, 1234567890, picture in picture and none of them have given a brain to the TV. The TV was the center of your home and lose its crown to the internet, which has displaced it and instead of merge those technologies, the TV has continued its long journey.

What can Apple do?

Imagine a TV interface based on Coverflow, where you can change your channels moving your fingers in your remote control trap pad, where you can freeze, transmit and record your favorite programs. Where if you listen a song in any commercial, the information about this song is automatically stored in a small area of your screen, where you can link from an ad to a web page just touching a button and where you just can rate, preview and recommend programs as we do in digg.com and others social sites. This is the television we deserve right now, Tivo has done a nice job, but there is nothing new in its interface, Moxi brings a more interesting interface, but it is doomed if they can’t put it inside a TV, not just a set top box.

What we need is a TV with brain, hard disc, wireless transmission, automatic download of your favorite Youtube clips, a TV that understands how we interact with information and keeps learning about our habits, a TV that knows when there is nobody watching it and automatically dimm itsel.

And I know that Apple can transform our TV in something more compelling, in the end HDTV, LCD and new technologies only help you see a clearer picture, they don’t help you enjoy your TV.

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Whataboutmac.com