The ipod and the iphone have proven to be the most sucessful duo, the ipod has taken the portable music industry by storm and now the iPhone is doing the same thing for the mobile industry, but Apple is not cashing or taking advantages totally in the marketing arena.

Here is the point:
The marketing behind the ipod was and is still excellent, trendsetting, joyful and has done its job, put the ipod everywhere in an entertainming manner, everybody enjoys those well done ads, the music, the images, the strategy worked for the ipod. With the iphone, Apple has turned to the other side, showing what to do with your newly iphone. While this is a direct to your brain marketing, it is totally different from the ipod one.

Good, the ipod and the iphone have received thousand of free TV exposure, people showing their favorite mp3 or smartphone to everybody and this represents a bigger than expected and unpaid marketing campaign.

But hey, Where is the Yanqui’s based iPod or iPhone? Or the David Ortiz fully loaded iPod?

And there is where Apple is still sleeping, there is a bigger and more fanatic audience out there that is willing to have a Baseball or Basketball iPod, loaded with the most important moments of their favorite team. It won’t be any difficult for Apple to partner with the MLB or other Sport Association in USA or in any other country. Imagine a Manchester United iPd, damn, it will even give more and more exposure to the ipod, because the Manchester fanatics really love everything about their team. Apple has the RED Product iPod, why not put the Sox at the end and give us a piece of collection?

It is time for Apple to come to the Social and sport is one of the most social event in the country with millions of fans worldwide that buy T-shirts, caps, bats, watches, mugs and everything related to their team, imagine the potentials and advantages the will and have if it is marketed toward this sea of ready to spend people.

Notice:
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