As new rumors resurface about a HDTV with AppleTV attached from Apple and the inevitable dismissal of the 30″ Cinema Display and the new arrival of a new serie of intelligent displays with more features and less power consumption, plus the impending upgrade of the AppleTV to something usable, what We really believe Apple needs to end the Livingroom war against Microsoft is a Television OS.

An OS that give you more control of your watching experience, animation between channels, program bookmarks, review sharing, recommendation and On Demand information (weather, transit, wall street) via widgets. Ok, I know that there are channels that provide that kind of information, but you must spend minutes surfing for them and it is not possible to have this information instantly, a widget system can solve it.

What we need is a TV with brain, hard disc, wireless transmission, automatic download of your favorite Youtube clips, a TV that understands how we interact with information and keeps learning about our habits, a TV that knows when there is nobody watching it and automatically dimm itsel.

A combination of IPTV+Mac OS X+Coverflow, something unique, I know that this kind of monster needs dedication, hardware and software and thousand of man/hours, but Apple has the ability to do marvel, the Mac, the ipod, the iphone and whatever is in the pipeline shows us that when Steve puts his heart on something, it works.

Apple can even get support for AT&T digital Television, broadcast or create an iTunes TV Channel that promotes the latest music, video or events on iTunes or better a direct link to Youtube or any other video website.

Imagine a 30″ Apple designed LCD TV with remote ipod touch and iphone connection, wireless internet connection, Coverflow for channel surfing, W for Widget with ready to use information, Parental control, Google Map, automatic Channel bookmark based on your previous selection of tags or topics, iphoto and imovie ready (wirelessly), automatic computer syncing, Channel and program Reviews, and Music tagging for later download on itunes.

A networked TV that can help us monitor what our children watch and when, that share wirelessly in multiple media what is being shown on TV, imagine having a Server based TV that recharge your favorites programs, movies and news to your ipod or iphone.

Apple is entitled to start the next TV Revolution, today is not about content, it is how you show the content. Tivo and Sony represent big challenges to Apple, they haven’t reached the panacea of their hardware evolution and Apple with its Mighty Touch of sensibility and detail can excel them in 2 more years or less.

Imagine a TV interface based on Coverflow, where you can change your channels moving your fingers in your remote control trap pad, where you can freeze, transmit and record your favorite programs. Where if you listen a song in any commercial, the information about this song is automatically stored in a small area of your screen, where you can link from an ad to a web page just touching a button and where you just can rate, preview and recommend programs as we do in digg.com and others social sites. This is the television we deserve right now, Tivo has done a nice job, but there is nothing new in its interface, Moxi brings a more interesting interface, but it is doomed if they can’t put it inside a TV, not just a set top box.

What we need is a TV with brain, hard disc, wireless transmission, automatic download of your favorite Youtube clips, a TV that understands how we interact with information and keeps learning about our habits, a TV that knows when there is nobody watching it and automatically dimm itsel.
And I know that Apple can transform our TV in something more compelling, in the end HDTV, LCD and new technologies only help you see a clearer picture, they don’t help you enjoy your TV.

Let’s wait for Apple TV evolution hoping that somebody in Apple is being thinking about the next Big Thing for this new Hobby called Apple TV.