Elinext Leverages Latest QR Code and NFC Trends in Mobile Development

Minsk, Belarus – With more and more businesses of all sizes moving towards a greater use of matrix barcodes, Elinext Group is pleased to announce that it extends its capabilities in the development of mobile apps using QR (Quick Response) codes, Data Matrix codes as well as NFC (Near Field Communication) technology.

Embedding innovations into ongoing organizational processes is essential to maintaining a competitive edge. The challenge therein is that innovations are often technology-driven.

Incorporated into marketing and sales strategies, Quick Response codes help e-commerce, m-commerce and brick-and-mortar businesses take advantage of easy and cost-effective communication with clients. QR codes help reach consumers at the very moment and place they need immediate access to the contextually meaningful information to make a purchasing decision.

Invented as early as 1994, QR codes are nowadays deployed in multiple environments. They can be found on labels, packages, flyers, leaflets, posters, business cards, magazine and newspaper pages and even web pages. Additionally, QR and Data Matrix codes are widely used in logistics, supply chain tracking, equipment and stock management. In the long run, QR codes may be exploited in mobile Augmented Reality (AR) applications.

The usage of NFC is also rapidly growing. According to Juniper Research, NFC payments can reach $74 billion worldwide by 2015. Besides mobile payments and ticketing, NFC-enabled devices are supposed to find wider application in gaming, security, authentication and other fields.

Vladimir Antonovich, Elinext Group’s CTO, said: ?We are committed to our mission of providing professional and secure software solutions to clients all over the world. Elinext Group’s highly qualified and dedicated specialists develop mobile apps that deal with different types of barcodes as well as NFC. Our experience is backed by a wide range of successfully completed projects, including a mobile Inventory Tracking System for a global electronics and electrical engineering company, UPC app for a real estate company that gives consumers access to property information through QR codes, etc. The accumulated expertise is applicable to many other industries such as retail, fashion or traveling.?

?I am convinced that QR code reader apps and NFC solutions for smartphones and tablets will further gain traction on the global scale due to the growing penetration of mobile devices and strengthening consumer awareness,? added Maxim Galinouski, Elinext Group’s Director of Mobile Development Department.

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With over 15 years of experience and over 300 professionals on board worldwide, EliNext Group is a global supplier of IT solutions for various industries, including advertising, accounting, banking, education, finance, healthcare, hospitality, real estate, retail, tourism and others. Elinext companies specialize in custom software development, mobile development, web development, TV app development and game development. Copyright (C) 2012 EliNext Group. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.

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