Apple responds to Microsoft with new “Bean Counter” ad
While we expect something harder from Apple in response to the recent Microsoft ad campaign, Apple went to the bones this time in an ad that is what we all have been asking, will the $300 millions investment in advertising transform the user experience or will it help better Windows? Apple characterized this moment with PC counting the money money he/it will invest to change people perception and how much …
iPod-iPhone Marketing could drive more revenue to Apple

The ipod and the iphone have proven to be the most sucessful duo, the ipod has taken the portable music industry by storm and now the iPhone is doing the same thing for the mobile industry, but Apple is not cashing or taking advantages totally in the marketing arena.
Here is the point:
The marketing behind the ipod was and is still excellent, trendsetting, joyful and has done its job, put the ipod everywhere in an entertainming manner, …
Yahoo News: Flash will make its way to the iPhone, Adobe

Adobe Systems is committed to bringing Flash to the iPhone, according to CEO Shantanu Narayen, even though Steve Jobs said last week that Flash isn’t suitable for the iPhone
But Narayen isn’t wavering. “Flash is synonymous with the Internet and, frankly, anybody who wants to browse the Web and experience the Web’s glory really needs Flash support,” he said during a conference call Tuesday with investors, according to a transcript at seekingalpha.com.
He is sure adding Flash support …
The Register: BBC commercial tentacle confirms iTunes store push

BBC shows including Life on Mars, Spooks and The Mighty Boosh have today been made available to buy on the iTunes video store, as first revealed by The Register on Friday last week.
The move is part of a drive to increase the revenues brought in by the public broadcaster’s commercial arm, BBC Worldwide. The BBC charter allows Worldwide to exploit rights over via DVDs, magazines and other sales, and now downloads at £1.89 per episode.
The video is …
Ad Infuse Introduces First Video Advertising Solution for the iPhone

Ad Infuse, a leader in delivering highly personalized mobile advertising experiences, today announced a new mobile advertising unit designed specifically for the Apple iPhone. The new solution enables brands to uniquely reach the millions of iPhone subscribers in the US and Europe, bringing together video and browsing formats for the first time. The company introduced the new product to meet the growing demand from top brands and premium publishers for a more visual, rich multi-media experience that …
New Apple ad (Misprint) runs on major tv stations
Apple keeps pumping new ads punching the pc everywhere, this new one show how faster are mac computers running windows…
What is really missing is the advertising for Leopard, it is Zero, non existent, someday, someday….. Now enjoy Misprint.
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whataboutmac
Leopard: Did Apple forget something?

Yes, Advertises Leopard like it markets the iphone, the ipod and itunes. What about a new TV campaign for Leopard? 300 new features, none of them advertised on TV? Let’s hope the ads aren’t ready for primetime yet, but they are new ipod touch ads on the pipeline. What I found very very strange is that OS X is the brain of some of the most important devices in Apple product line and in some …
Smart Marketing: The real power behind itunes+ipod success

Updating my collection of Apple’s ads I stopped for a moment to watch some of them: think different, imacs, those “I am a mac/pc”, but what really catched my attentions were the ipod+itunes. In those ads Apple appealed to a broader audience developing sensitive colors and music, mixing form with movement and providing a delicious 30 second ad for everybody.
Notice that in the itunes+ipod ads Apple never uses a computer, and that is the main idea …
Flashback: Complete list of Apple Switch ads
Getting ready for Mac OS X 10.5, I have been collecting all the ads in one place for you to enjoy them, now is the switch ad campaing, enjoy….
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whataboutmac.com





