Apple today reported a 6.9 million iphones shipped the last quarter, passing by 3 million the 10 million mark set by Apple when the iPhone was introduced, something that places Apple in a healthy position in a industry that live with a shrinking earning margin.

Apple has done a remarkable job beating RIM, selling 13 million of iPhone and generating enough money to guarantee the innovation at home. Apple has taken the market by storm, created a trend in mobile telephony and mandate what and how to do business, it is growing and surpassing established companies that used to be the innovators, but have seen its business eroded completely by Apple strong presence in that sector.

Nokia, Sony Ericsson and Motorola have shown that, while the were driving the market, today is strongly difficult for them to compete with Apple with the same level of innovation and price.

The problem in competing with the iPhone is that Apple is an unpredictable company, that really know how and when sacrify or risk its business to conquer a broader market, Apple killed the most requested iPod and introduced a refined version, risking to lose sales while trying to provide a better product, this is something nobody would even try, but that move resulted in better sales and better quarter earnings.

So, if rivals are thinking that this success will put Apple to rest while they prepare a iPhone killing strategy, they must wake up now, Apple won’t rest on its laurels and the next iPhone killer is created by Apple itself.

Apple today reported its fiscal fourth quarter ended in September, which goes like this:

Profit: $1.14 Billions
EPS: $1.26
Gross Margin: 34.7%, up from 33.6% YoY
Cash on hand: $25 Billions

Apple shipped 2,611,000 Macintosh® computers during the quarter, representing 21 percent unit growth and 17 percent revenue growth over the year-ago quarter. The Company sold 11,052,000 iPods during the quarter, representing eight percent unit growth and three percent revenue growth over the year-ago quarter. Quarterly iPhone units sold were 6,892,000 compared to 1,119,000 in the year-ago-quarter.

“We’re very pleased to have grown revenue 35 percent and to have generated $9.1 billion in cash in fiscal 2008,” said Peter Oppenheimer, Apple’s CFO. “Looking ahead, visibility is low and forecasting is challenging, and as a result we are going to be prudent in predicting the December quarter. We are providing a wide range for our guidance, targeting revenue of $9.0 to $10.0 billion and earnings per diluted share between $1.06 and $1.35.”

Apple business is doing more than just fine, ipod and iphone are selling like hotcakes, macs and laptops are giving Apple en edge in the market, the only segment that has been unconquered by Apple is the Enterprise Market and it will look irrelevant to Apple for many more years.

Apple doesn’t really need to enter the enterprise market completely, instead, Apple is executing its strategy one segment at the time.

1. Healthy Desktop and Laptop Segment
Apple is revitalizing its desktop and laptop offering, providing top of the line features and technologies to drive more new users to the platform. It has been screaming loud to Windows users how bad is there platform compare to what Macs can offer.

This effort to market an excellent product that differentiate itself from the bunch of offering available, but the quality and dedication to this product come with a Premium, Microsoft calls it the Apple Tax, this Apple Tax is not more than the guarantee that your investment will work as expected and that nothing will interrupt your interaction with your computer.

2. Mobile Market taken by storm
Nobody believed that Apple would mark the standard on how mobile phones should be designed and what utilities and features may come inside, but this is today’s trend, every mobile phone maker is trying to catch the iPhone up, but as usual, the dedication and devotion to the least and smallest details taken while designing the iPhone will always keeps Apple as the frontrunner. It isn’t about putting dozen features and candy bar design and call it an iPhone, it’s not that simple and it is taking Nokia, Sony and others too much time to respond, time that Apple will use in the next version and you can bet that this new upgrade will create a new revolution in the mobile market.

Apple is setting the standard with the AppStore, the Cloud technology attached to the MobileMe service and even in the Kill switch recently found in Google’s based G1 mobile phone, wait still more, Blackberry market value is going down, Sony Ericsson and Nokia are reporting lower mobile sales.

With these two pieces of the strategy working perfectly, there’s not need for Apple to lose distraction entering in an already crowded market, the enterprise market can wait until Apple beats two or three mobile makers out of their places or for the mac to gain more marketshare.

So, entering of not entering is not about being prepare to do so, it is about driving and being the trend setter in that market and Apple can’t replicate its success in 2 different segments, Enterprise America needs a full dedication and there is not much details or glory in designing zombies desktop computers for a market that will be assimilated by the extraordinary success of the iPhone.

Stay quiet, Steve knows what he is doing…

On Top Results has recently begun offering a new service to its search engine optimization and web development customers. Through the new service, customers will be able to purchase websites that are compatible with Apple’s popular iPhone. With this compatibility, the firm’s clients will open their websites to thousands of new potential customers.

When asked about the importance of making websites iPhone friendly, Keith Schilling, owner of On Top Results, commented, “Statistics show iPhone users are 5000% more likely to search the web on their devices than the owners of other handheld devices. If your website is not iPhone compatible, you are going to loose some of that potential traffic.”

With the new service, the team at On Top Results can either create a completely new website that is iPhone compatible, or create a page for an existing site that iPhone users are redirected towards when surfing on their handheld units. The software used to create the websites will automatically detect the presence of the Safari browser and redirect the user to the iPhone compatible site. Desktop users will still see the normal website when they visit.

“The beauty of this set up,” stated Mr. Schilling, “is that it works for both types of users. If your customers want to access the site at home, it looks just as it should, but if they wish to access it on their iPhone, they will be able to without any distortions or problems.”

The iPhone friendly sites can contain as much information as the regular site. They can also contain videos and ecommerce options. They are simply in a format that agrees with the Safari browser.

Every quarter when Apple reports its earning numbers and when we all think that the stock price will be upgrade based on its recent quarter sales, analysts consensus and estimations drag down the price based on Apple guidance for the next quarter.

Apple always gives lower guidance for the next quarter and this is the opportunity Wall St analysts are always looking to put Apple stock price to its lower, but doing so and not taking into account the present quarter is something without any business logic and don’t make sense to report earnings every quarter if what is really important is the guidance for a quarter that doesn’t even exist.

Analysts should focus on what is delivered in the present quarter, evaluate what went wrong, how much was sold or left in the channel and how much Apple grew in comparison to others in the same sector.

Apple has been doing a tremendous job and this quarter will be more than excellent, but it won’t help its share value to recover from recent month leakage and together with an automatic devaluation from analysts it won’t even gain what it deserves.

This next Tuesday Apple will reveal how this Fourth Quarter business did, so it is time to buy some Apple shares, because we all expect for Apple to report a massive earning based on high volume iPhones and Macs sales.

So stay tuned this next Tuesday, October 21, 2008, 2:00 p.m. PDT/5:00 p.m. EDT

REBROADCAST: The conference call will be available as a continuous rebroadcast beginning Tuesday, October 21 at 5:00 p.m. PDT/8:00 p.m. EDT through Tuesday, November 4 at 5:00 p.m. PST/8:00 p.m. EST. The dial-in number for the rebroadcast is (888) 203-1112 (toll-free) or (719) 457-0820. Please enter confirmation code 5643095.

WEBCAST: Apple will provide live audio streaming of its FY 08 Fourth Quarter Results Conference Call utilizing Apple’s industry-leading QuickTime® multimedia software. The live audio webcast will be accessible through Apple’s website at www.apple.com/quicktime/qtv/earningsq408/. Viewers simply need a copy of QuickTime 6 or QuickTime 7 to listen to the conference call. QuickTime 7 is available from www.apple.com/quicktime.

Marware Inc announces the Eco-Runner for the iPod nano 4G is now shipping. The Eco-Runner is our first environmentally friendly iPod carrying solution. Replacing neoprene with a special eco-friendly material, this wrist/armband case is designed to accommodate the new 4G nano and the Nike+ Sport Kit receiver.

Utilizing a revolutionary environmentally friendly material, this sport case is all-around ‘Green’ both in design and construction. The armband extension strap allows this case to be worn either on your wrist or your upper arm. The Eco-Runner also comes with Marware’s Lifetime Warranty.

Features:
* Eco-friendly materials help the environment
* Wrist/armband case gives 2-in-1 solution and flexible wearing options
* Accommodates the iPod nano 4G and Nike + Receiver (optional)
* Clear vinyl cover protects nano screen and Click Wheel
* Smooth high quality armband material provides personal comfort and durable protection
* INCLUDES: Eco-friendly sleeve with attached wristband, and armband extension
* Marware’s Lifetime Warranty

Pricing and Availability:
The Eco-Runner is made of eco-friendly materials and is available in gray with green contrast. It retails for $34.99 (USD) and is now shipping. Please visit Marware online for more information. Marware is a leading provider of software and accessory solutions for Apple iPhones, iPods, and Notebooks.

Marware Website
Eco-Runner for the iPod nano 4G

IBC Bank has added the iPhone to the list of mobile devices that can provide access to its IBC Mobile Platform. The iPhone is now at the same level of reliability on mobile banking as the Blackberry or others previous certified devices.

The IBC Bank application needed to reach the banking services can be downloaded from the AppStore free of charge, it provides realtime access to their savings, loan accounts and IBC checking right from their iPhone, IBC clients can even transfer money between accounts, pay bills, locate the nearer IBC ATM and more.

Well… I don’t think so, while RIM is reported to be gaining some marketshares away from the iPhone, it is still too soon to declare a winner, this is the second major upgrade for the iPhone while the Blackberry has suffered a dozen or more. It is important to notice that the iPhone that can give RIM some headaches, because is packed with the same or even more business features, those that have helped Blackberry become the king.

Apple has set its sight on the Enterprise and has promised features what will help Apple master this new and complicated market and put some pressure to RIM at the same time.

There is excitement among developers and major corporations are starting to realize that the iPhone is more than another smartphone, it is a platform, some have commited to bring the most compelling suit of applications to meet any business need. IBM, Sun, NetSuite, Salesforce, even Microsoft has been babbling about the possibility of an Office version for the iphone.

Styletap is promising Palm emulation on the iphone, increasing automatically the numbers of business applications available for the device.

So, if we were to declare a winner, there is not better time than the next June 9th, when we will see what Apple has been planning for the iPhone 2.0 and how Blackberry and others response to Apple entrance into the Mobile.

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In a matter of days Apple is rumored to be launching the next major upgrade to the iPhone platform, but a lot of positive information has been traveling the net in anticipation to what is consider to be the greatest Apple Event. This year WWDC is going to be an iPhoneWorld and with all the positive news about the platform there is not doubt that is a good time to buy some Apple shares before its price reached the $250.

Here is some of the good news about Apple:
1. Apple Worldwide Developers Conference (June 9-15)
For the first time ever this event is sold out, this is where iPhone developers are going to show the world what they have been cooking since Apple launched the iPhone SDK in March. Stay tuned for amazing games and applications that will rock the mobile business, expect big names jumping on the wagon.

2. Haptic technology licensed by Apple (rumor)
Palluxo.com is reporting that Apple is in talk to licensed Haptic Technology from Immersion Corporation, the haptic technology provides interfaces the user via the sense of touch by applying forces, vibrations and/or motions to the user.

3. GPS on the iPhone
It is rumored that Broadcom will be the supplier of GPS for the iPhone, so if you lik the Google Maps in your iPhone just wait for GPS technology applied to the iphone and presented the Apple’s way. It is 100% guaranteed that this is going to be the most amazing GPS feature added to any mobile phone..

4. Handwriting Technology into the iPhone
Apple is rumored to be adding handwriting technology to the iphone. A chinese developer, Hanwang.com.cn created the application to allow Chinese character input on the iPhone, but the program works equally well with English input

5. Multi-Touch™ is a trademark of Apple Inc.
As noted by Macdailynews.com, Multi-Touch™ is a trademark of Apple Inc. and it gives Apple more guns to battle the icopiers.

http://www.macdailynews.com

6. More countries added to the iPhone distribution.
The last two months Apple has been signing agreements with Phone Carriers all over the world. That puts in the hands of millions of customers in Latin America, Africa, Europe and China.

7. .Mac = new Mobile Me
It’s said that Apple will relaunch the .Mac internet service and turn it into a mobile destination for iPhone users. There is a rumor that the domain www.me.com was bought by Apple.

8. Safari and Mac OS marketshare up, up
Net Applications stats for May shows two interesting thing, Mac OS marketshare is up to its all time high:

Net Applications’ May 2008 Operating System Stats:
Microsoft Windows: 91.13% (vs. MAY 2006: 95.09%)
- XP: 72.12%
- Vista: 15.26%
Apple Macintosh: 7.83% (vs. MAY 2006: 4.43%)
- Intel: 5.02%
- PowerPC: 2.81%
Linux: 0.68% (vs. MAY 2006: 0.40%)
Apple iPhone: 0.16%
Apple iPod: 0.03%
Playstation: 0.03%
Nintendo Wii: 0.01%
SunOS: 0.01%

And the Browser stats for May reveals that Safari is doing a good job too

Net Applications’ May 2008 Web Browser Stats:
Microsoft Internet Explorer: 73.75% (vs. MAY 2006: 84.20%)
Mozilla Firefox: 18.41% (vs. MAY 2006: 10.55%)
Apple Safari: 6.25% (vs. MAY 2006: 3.26%)
Opera: 0.71%
Netscape: 0.62%
Mozilla: 0.08%
Opera Mini: 0.05%
Playstation: 0.03%
Microsoft Pocket Internet Explorer: 0.02%
Konqueror: 0.02%
Blazer: 0.02%
WebTV: 0.01%
ACCESS NetFront: 0.01%
BlackBerry: 0.00%