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Celebrating the iPhone: August Issue of Desinformado Magazine

whatz — Thu, 07 Aug 2008 23:10:26 +0000

The August edition of our technology magazine is full of interesting content that will help you jailbreak your iPhone 3G with tutorials from iClarified.com, new mobile technology from Sony Ericsson and Lenovo, Hundreds of tips and tricks about the iPhone, Mobileme and Microsoft Live Mesh from different perspectives, the new Lotus Evora, (RE)Inventing Dell, Toyota Winglet, iPhone business applictions and much more.

We are excited to bring you our second edition, this time is a 48 pages full of handpicked content from the most popular news sources worldwide, we are always opened to your sugestions and recommendations.

The first Edition was downloaded by more than 3000 visitors to our technology and lifestyle blog.

Download the August Edition here: http://www.desinformado.com/?file_id=2/, you can still download the First Edition here: http://www.desinformado.com/index.php/magazine-subscription/ and subscribe to our mailing list to receive our Magazine every month or even better get it printed by Magcloud.com for a few pennies.

We are doing our best to give you the best technology magazine free. Desinformado is a result of a group of people working together in different spaces to bring you an easy to read and share e-magazine that will be getting better each month. We are open to your suggestions and even your next technology or lifestyle article can be published in our Magazine.

The Desinformado.com team.

Dell puts its eyes on Apple’s business

whatz — Wed, 30 Jul 2008 19:12:23 +0000

Dell has been the king of computer industry, selling millions beige boxes (dull PCs), but as people changed its taste Dell started to suffer massive business decline, nobody wants to buy dull boxes anymore, instead of they were looking for commodities equipments that make their life more pleasant, something that Apple has been providing since introduction of the egg-shaped iMac and continue with the out-of-this-world design of the iPhone.

Now Dell has put its act together and launched a new line of Display with an ultra innovative design and features that match Apple offer, following its desire to abandon in some part the Beige PC design, Dell yesterday announced the Dell Studio Hybrid Pc and Inspiron, a new redesign PC that is without doubt a refresh into its product line. Today’s news is that Dell is testing a new MP3 player to be launched this September.

Is Dell a threat to Apple’s Business?
It will depends on how Dell execute its plan, but I don’t think they can do any harm to Apple core business, Dell has sold iPods, then launched the Dell DJ MP3 player trying to grab some users from the ipod, but hasn’t been a threat to Appe Music business.

It is easier to launche products, spend millions in advertising campaigns and try to give Apple a fight, but big companies have failed, take Sony for example, an excellent computer line “Vaio”, marvelous design and good features; in audio, they have the Walkman, which has failed to attract buyers and to compete with the iPod, the Sony Ericsson Mobile Phone business is suffering the economy downturn and is bleeding money every quarter unable to compete with others mobile phone and even with the iPhone.

Take Microsoft, Microsoft has spent millions trying to derail Apple Music Business, creating Playsforsure for its partners and later abandoning it, then the Zune, which has been a real joke, nobody is buying Zune and now Apple is taking some of Windows Mobile marketshare with the iPhone, giving more innovative features.

So, If Dell is trying to conquers Apple Core Business, they better have a good design plan, because Apple doesn’t use to take hostages when it comes to computer design, Apple has been innovating for years and much good looking PCs have come and go and none of them have been a real threat to Apple Core Business: Design.

First Apple Store Opens tomorrow in Australia

whatz — Wed, 18 Jun 2008 10:35:40 +0000

Apple’s first retail store in Australia will open on George Street in Sydney on Thursday, 19 June at 5:00 p.m. Located in the heart of the city’s shopping district, the Apple Store® Sydney features two floors dedicated to Macs and iPods and a third floor entirely dedicated to service, including the world’s largest Genius Bar for free advice and personal training through Apple’s popular One to One membership.

“We are thrilled to bring the unique Apple retail experience to Australia,” said Ron Johnson, Apple’s senior vice president of Retail. “This breathtaking new store will be the ultimate place for the people of Sydney to shop, learn and be inspired.”

The Apple Store Sydney has more than 80 Macs and 60 iPods available for customers to experience hands-on, as well as an incredible range of third party products. The store’s knowledgeable staff includes more than 125 locally hired Specialists, Creatives and Geniuses who are ready to share their expertise and offer customers personalised instruction on everything from getting started with a Mac® to building their own web page, creating a podcast or making a digital movie.

Every Apple® retail store offers customers great ways to get the most out of their Mac and iPod®, such as free advice at the Genius Bar, popular in-store workshops and special programs for kids. Customers can also book a free appointment with a Personal Shopper to get expert buying advice or help selecting the perfect gift for everyone on their list. The hands-on Apple retail store experience gives customers a chance to test-drive Apple’s entire product line including the all-new MacBook Air™, the world’s thinnest notebook, as well as the widescreen iPod touch.

The Apple Store Sydney also brings Pro Labs to Australia, offering free, in-depth training on Apple’s professional creative applications for digital photography, music production and video editing including Final Cut Pro®.

Nearly 350 million people have visited Apple retail stores since they opened in May 2001. Apple now operates 215 retail stores in six countries including Australia, the US, UK, Japan, Canada and Italy.

The Apple Store Sydney is located at 367 George Street, one block North of the Queen Victoria Building.

Can Blackberry or Palm gives Apple a run?

whatz — Tue, 03 Jun 2008 18:07:30 +0000

Well… I don’t think so, while RIM is reported to be gaining some marketshares away from the iPhone, it is still too soon to declare a winner, this is the second major upgrade for the iPhone while the Blackberry has suffered a dozen or more. It is important to notice that the iPhone that can give RIM some headaches, because is packed with the same or even more business features, those that have helped Blackberry become the king.

Apple has set its sight on the Enterprise and has promised features what will help Apple master this new and complicated market and put some pressure to RIM at the same time.

There is excitement among developers and major corporations are starting to realize that the iPhone is more than another smartphone, it is a platform, some have commited to bring the most compelling suit of applications to meet any business need. IBM, Sun, NetSuite, Salesforce, even Microsoft has been babbling about the possibility of an Office version for the iphone.

Styletap is promising Palm emulation on the iphone, increasing automatically the numbers of business applications available for the device.

So, if we were to declare a winner, there is not better time than the next June 9th, when we will see what Apple has been planning for the iPhone 2.0 and how Blackberry and others response to Apple entrance into the Mobile.

Notice:
Desinformado.com is not recommending this product and is not endorsed by any company which products are portrayed in any of our post. Right Now We do not have any business relationship with the manufacturer of this product or service. If you do business with them, Nice, but we are out of that equation.

Visit Desinformado.com for the most Complete Coverage of China Olympics 2008. The China Olympics 2008 Technology Roundup. USA Team, USA Dream Team, USA Olympic Team, USA vs China Olympic 2008. Statitics, Records, Olympic Records, USA Olympic Performance. Beijing Olympic 2008. http://en.beijing2008.cn/

Apple doesn’t need to take on HP or Dell to be a enterprise front runner

whatz — Sat, 31 May 2008 13:06:09 +0000

In the not so distant past the personal computer came to our homes from the enterprise users that happy with what they have as a business tool were adapting it to a more and more personal use. Every new computer or any other technology was intended first to the enterprises and then those systems found its way to home.

For Apple is the same, but in an inverse way, the mac, imac, macbook, ipod and iphone are finding its way to Business America because those employees or businesspeople have enjoyed a better personal experience and want to translated to their respective businesses.

If Apple wants to enter the business market would only has to take care of its personal market, it will drive and direct what the enterprises will adapt to, in the end, those enterprisess are managed by avid pc or mac users that will bring anything that better their performance and there is nothing more productive and efficient-wise that work with your own tools, those that you master everyday.

I think that for Apple the Business Market won’t ever represent more than their Personal Market in marketshare or sales every quarter and of course any investment aimed to get its foot into this market will be a waste of money and time, Apple only needs to make people feel comfortable with their Macbook, iMac, iPod and iPhone and the rest is history.

TUNGLE MEETING COORDINATOR NOW AVAILABLE FOR THE 5.4 MILLION iPhone USERS

whatz — Tue, 27 May 2008 22:49:23 +0000

Tungle, the free business-class meeting co-ordination service that eliminates the wasted time and frustration of scheduling meetings among many busy people, continues to increase its network of users with the release of it new interface for iPhone™ users. Apple has so far sold 5.4 million iPhones worldwide, based on data from the end of Apple’s fiscal second quarter, which ended in March.

Tungle is a Microsoft Outlook plug-in that empowers users to coordinate meetings with anyone, across platforms – including iCal, Google Calendar, Lotus Notes, the BlackBerry and now the iPhone – as well as across organizations, time zones and even individuals not using Tungle.

“Smart phone users have demanded a rich interface, real-time information and easy access to their busy calendars.” says Marc Gingras, Tungle CEO. “Tungle is a great fit for this audience. Extending our interface to iPhone™ users means they now have a simple to use and powerful tool to coordinate meetings quickly and efficiently anytime, anywhere away from their computer.”

With Tungle’s new iPhone interface, those checking email on their iPhone device can receive a Tungle meeting invitation with a link. A click on the link launches a browsing session to the Tungle scheduling site formatted for their device. There, they update their availability. Once the meeting is booked, they receive a booked meeting confirmation, formatted for their iPhone calendar.

The Tungle Beta Pilot
A free service, Tungle has been in open beta since April 16, 2008. Anyone who wants to start using Tungle, including the BlackBerry service, can simply visit www.tungle.com to download. The recently launched Tungle Outlook plug-in takes less than 30 seconds to install. It automatically synchronizes with users’ Outlook address books and calendars, eliminating any configuration or complicated setup. This information is kept secure and locally on the user’s machine, and is not uploaded or shared with anyone else or with Tungle. Its IM-like user interface makes it easy for users to understand and to start using within seconds.

You will NEVER see an iMac ZF5475br

whatz — Fri, 23 May 2008 07:01:13 +0000

What I really like about Apple is the simplicity, every mac model represent an economic or professional group with two different colors and nothing else, simple. This categorization is something implemented with the second coming of Steve Jobs to Apple, because I remember when the Performa Line had those strange numbers attatched at the end (Macintosh Performa 5210CD), but thanks God, this aberration is not more.

In the other hand, you could still find that almost every pc maker still uses numbers to differentiate one machine from another, sometime the differentiation is vague, more megahertz, more video ram, a dvd burner, making the experience painful to the buyers that have to check every single machine to know the different between them.

Take for example I tried to buy one Sony Vaio Laptop, I got macs at home and at the office so a pc would be some kind of experiment, I went to Sony Style Online Store searching for laptops, there are 6 different laptop categories and an umpc, I chose the Sony Vaio TZ Series, this serie has the next models:

VGN-TZ2000
VGN-TZ2500
VGN-TZ298N/XC
VGN-TZ295N/XC
VGN-TZ285N/RC
VGN-TZ270N/B
VGN-TZ250N/B
VGN-TZ250N/P
VGN-TZ250N/N

All of them with different prices and specs, don’t forget that this is just a model from the six main categories and there are 5 more (categories) with more models each; you know what, it is very difficult to buy Sony laptops online with too much models to choose and little differences between them, but I will give them credit and will recognize that I am wrong about models nomenclature and what the numbers at the end of any given pc model represent.

I return home and bought a Macbook Pro.

Notice:
Whataboutmac.com is not recommending this product and is not endorsed by any company which products are portrayed in any of our post. Right Now We do not have any business relationship with the manufacturer of this product or service. If you do business with them, Nice, but we are out of that equation.

Let Mac OS X Server runs on PCs

whatz — Wed, 21 May 2008 23:26:46 +0000

Apple has been a consumers company from day one and all its design and innovation work has served to position Apple in the front of the pc industry, Apple sales have skyrocketed every single quarter, but silently the enterprise sale has been not so excellent, Apple has managed to make son inroad into Business America and now that Windows Vista has been a fiasco, a large number of IT managers have started to look to Mac OS X and Mac as a solid alternative to Microsoft failed upgrade.

But for Apple really make a huge progress into Businesses the easier, smarter and riskier thing to do is to set free Mac OS X Server and let it runs on every single machine on the planet.

Apple won’t lose anything, this is a win-win situation and OS X Server won’t ever cannibalized the Consumer version and will provide fresh cash and market share immediately. Imagine Dell, HP, IBM, Sun, Acer and all the other PC companies providing Mac OS X Server as a real alternative to Windows and Linux. Mac OS X Server has a cheaper price against Windows Servers and is easier to use and more solid and virus proof and can work in Windows already deployed networks without a hitch.

It is a smarter move if Apple realizes that OS X Consumer Version and Server that they will get more on return selling millions of OS X Server than selling a few thousand Macs loaded with the Server, the Server price is 5 times more than the Consumer Version. So if Apple gets to enroll those big enterprise sellers like Dell and HP and provide an easy to migrate path together with a real business strategy that combines collaboration and innovation, Apple can win the IT heart and their pockets too.

Mac OS X Server is rock solid and what is missing in this elegant, easy to deploy and robust system is a strategy from Apple, maybe they don’t want to sell it to corporation, so let others do the job and keeps tuning it to take advantages of every single machine on the market. Apple can do it and you can bet that Dell and HP are ready to help.

Long live Mac OS X Server, long live Mac OS X.

I have never seen a marketing material for Mac OS X Server, on paper, internet or television and I think is time to place it into the enterprise where it really belongs.

iPod-iPhone Marketing could drive more revenue to Apple

whatz — Tue, 20 May 2008 11:44:35 +0000

The ipod and the iphone have proven to be the most sucessful duo, the ipod has taken the portable music industry by storm and now the iPhone is doing the same thing for the mobile industry, but Apple is not cashing or taking advantages totally in the marketing arena.

Here is the point:
The marketing behind the ipod was and is still excellent, trendsetting, joyful and has done its job, put the ipod everywhere in an entertainming manner, everybody enjoys those well done ads, the music, the images, the strategy worked for the ipod. With the iphone, Apple has turned to the other side, showing what to do with your newly iphone. While this is a direct to your brain marketing, it is totally different from the ipod one.

Good, the ipod and the iphone have received thousand of free TV exposure, people showing their favorite mp3 or smartphone to everybody and this represents a bigger than expected and unpaid marketing campaign.

But hey, Where is the Yanqui’s based iPod or iPhone? Or the David Ortiz fully loaded iPod?

And there is where Apple is still sleeping, there is a bigger and more fanatic audience out there that is willing to have a Baseball or Basketball iPod, loaded with the most important moments of their favorite team. It won’t be any difficult for Apple to partner with the MLB or other Sport Association in USA or in any other country. Imagine a Manchester United iPd, damn, it will even give more and more exposure to the ipod, because the Manchester fanatics really love everything about their team. Apple has the RED Product iPod, why not put the Sox at the end and give us a piece of collection?

It is time for Apple to come to the Social and sport is one of the most social event in the country with millions of fans worldwide that buy T-shirts, caps, bats, watches, mugs and everything related to their team, imagine the potentials and advantages the will and have if it is marketed toward this sea of ready to spend people.

iPass to provie Wi-fi conectivity for Windows Mobile 6, iPhone and Blackberry

whatz — Mon, 19 May 2008 18:16:05 +0000

iPass today announced service availability for Windows Mobile 6 devices. Users of the iPass Mobile Office service for enterprises and iPassConnect™ mobility service for individuals can now connect to the Internet via Wi-Fi using their Windows Mobile 6 smartphone and handheld devices. iPass plans to support the Apple iPhone and iPod Touch later this year and intends to support Wi-Fi-enabled Blackberry devices as well.

“The popularity of consumer-driven handheld devices changes the paradigm for enterprise IT by allowing people to be productive using Web-based applications through their own smartphone” said Joel Wachtler, VP of marketing and strategy at iPass. “IT cannot ignore these devices, and instead must ensure that workers can be productive using them and that they don’t create an unreasonable burden for the business through expensive connectivity, poor security, or high support costs. iPass’ mission is to simplify the growing complexity of enterprise mobility, and expanding support to these platforms is a key element of our strategy”

With more than 100,000 business-class hotspots worldwide, (also announced today), iPass Wi-Fi connectivity gives smart phone users a high performance, inexpensive alternative to 2.5G and 3G access provided by cellular providers. For international business travelers, the cost savings can be especially significant when they use Wi-Fi to avoid the high roaming fees mobile operators charge for out-of-country usage. In one recent, well-publicized incident*, a UK-based smartphone user was billed more than $22 thousand dollars by their cellular provider for downloading large data files in Germany.

In addition, the iPass Wi-Fi network can deliver broadband access in places where 3G doesn’t reach. Because 3G networks are normally rolled out first in metropolitan areas, those outside the city must often rely on modem-like 2.5G technology, or may have no cellular data coverage at all. Even in large cities, high-speed coverage isn’t ubiquitous. Tests conducted by industry analyst and wireless benchmarking firm Novarum show that true 3G connections are available only 60-70% of the time in major U.S. urban centers, due to hills, trees and other obstacles to reception. Lastly, 3G performance can degrade rapidly when in-building, and in these cases it may be the local Wi-Fi hotspot or WLAN that provides the only viable Internet access option.

More about iPass Support for Windows Mobile 6
With iPass, both consumer and enterprise users can get one-click access to the world’s leading Wi-Fi hotspot network, covering high-value business locations including hundreds of airports, hotels such as Hyatt, Hilton and Marriott; and retail locations including Starbucks coffeehouses and McDonald’s restaurants. They can also connect easily to home, corporate and 3rd-party wireless networks, with iPass service auto-detecting available Wi-Fi networks in their area and automatically connecting to their bookmarked locations.

Enterprise customers can obtain the following additional benefits:

A single monthly flat rate based on active users in a company, helping customers avoid paying for idle users or having runaway charges from heavy users
No international roaming charges—iPass Wi-Fi locations are available through a global flat rate plan with no additional fees
Support for iPass Mobile Office mobile device management functions that operate over the Internet
Pricing and Availability
iPass support for Windows Mobile 6 is now available. Use of Windows Mobile handhelds in the Mobile Office service is priced at a flat monthly rate for the enterprise based on the number of active users. For individuals in the United States looking for a subscription to the iPassConnect mobility service, pricing information is available at: www.ipassconnect.com.