Just reading the NBC and Apple brawling about the first (NBC) content in itunes, I got to the conclusion that Apple needs a content subsidiary.

A small but creative company that provides Direct to Itunes releases and search for new talents to be portrait in the store. A subsidiary that provides short films, cartoons and independents movies.

Steve Jobs acquired the experience in his days in Pixar, so it is not difficult to find talents unemployed and willing to have a project …