Apple is growing from all sides, its mobile business has been the engine that accelerated this grow, being the iPhone, iPod and now the iPad the cash cows that provides fresh green dollars to Apple’s bank account while the mac business has grown slowly but consistently, Macbooks and iMacs are everywhere, even in places you won’t expect to see a mac.

This growth has helped Apple get more than 10% of USA domestic computer business for the first time in years according to IDC, securing the third spot in the US PC vendor chart.

So for Apple the Mac is still relevant and for this ocasion, Apple is sending invitation for a October 20th “Back to the Mac”, an event that could shed some light about the next major version of Mac OS X and marks the end of Snow Leopard and the introduction of a whole new cat-based nickname: lion.

Lion could be a whole new Operating System that brings some iOS features back to the mac like multitouch and add more than 200,000 applications that may run freely on the desktop or inside the dashboard, this will be a revitalization of the platform together with an unified environment for easy and quick development of applications entitled to run on Macs or mobile devices.

Going back to the mac could also means providing more hardcore tools for game developers and adding new media and tools to create hardcore mobile newspapers and magazines for the iPad just using Keynote or Pages to help will accelerate the mass adoption of digital of this new kind of media in a broader market.

The reborn of Mac is due in part to Mac OS X, the power behind it and its industry-wise strength as the core, a power that has been transfered to Apple’s mobile devices with iOS and the heart of the next major revolution: AppleTV.

Apple is loosening its restrictions on the AppStore and on its way to do business, licensing DVR IP from Rovi means that every mac or iOS device could act as a wireless media hub for other iOS or non-iOS devices that accept AirPlay.

The MacBook Air is encased in anodized aluminum, weighing only 3.0 pounds which maks it the lightest computer on the market at this time. I say at this time, because I’m sure it won’t be long before the new MacBook Air will get in our greedy consumers hands. Rumor has it that Apple will replace all aluminum with carbon fiber parts. And we’ve seen lately that most of Apple related rumors turn to reality.Carbon fiber is an extremely lightweight material, being at the same time exceptionally strong. Only by just replacing the lower case, the new Macbook Air could weigh 2.78 pounds or lower. Well again we’ll just have to wait and see.

Via Mobilewhack

The MacBook Air will feature more storage capacity and faster graphics, Apple announced Tuesday during a press event at its Cupertino, Calif., headquarters. The revamped versions of the smallest and thinnest laptop in Apple’s portable product line will ship in early November at the same $1,799 and $2,499 prices as the current systems.

The graphics improvements are being ushered in by Apple’s switch to the Nvidia GeForce 9400M—the same core graphics chipset Apple is introducing to both its MacBook Pro and MacBook models. The Nvidia GeForce 9400M will be embedded on the computer’s motherboard, as was the case with the Intel GMA X3100 graphics chipset it replaces. Apple says the new graphics architecture in the Air promises four times the speed of the old system, though it won’t run as quickly as on other MacBook models due to thermal concerns.

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